Bloomberg TV: London-Centered Markets and Business

This is the European feed of Bloomberg Television, centered on London and the trading hours across Europe. If Bloomberg's US channel follows Wall Street's day, this feed follows the other side of the clock: the European markets, the currencies, and the business stories that shape trading from the City of London outward.

The coverage leans international, with attention to European stocks, central-bank decisions, and the global companies and policy moves that ripple across borders. Because Europe's markets open while much of America is still asleep, this feed is a useful early window on where the financial day may be heading before US trading begins.

Watching the European session has its own logic. Currency moves, decisions from Europe's central banks, and results from the region's large multinationals often set the mood that carries into later trading elsewhere, so following this feed can feel like reading the first chapter of the global financial day. For anyone who thinks of markets as a single interconnected system rather than a series of separate national stories, that early, outward-looking perspective is genuinely valuable.

It's a natural pick for viewers with an international outlook, those tracking overseas holdings, or anyone who likes to see the global picture take shape ahead of the New York session. Early risers in the Americas can use it to get a jump on the day, while viewers who follow European companies and economies get coverage centered on their part of the world rather than treated as a footnote to Wall Street.

You can watch Bloomberg TV's European feed live and free on NewsPlay, no cable, subscription, or signup. Pair it with the US feed in our lineup for coverage that follows the money around the world.